Why, Who, When and Where, What, How :)

If you think as UX designer you should ask yourself several important questions before starting the project. I took these sets of questions from my favorite design book “Solving Product Design Exercises”.

Why (understand the goal)

  • Why is this product or feature important?
  • What problem are we trying to solve?
  • What impact does it have on the world?
  • How does this product benefit customers?
  • What business opportunities does it create?
  • How does it extend the company’s mission? (for existing products).

Who (define the audience)

  • What are the categories of people who have significantly different motivations for using this product? Pick one.
  • What are the groups inside this audience that have different needs? (age, gender, mobility, occupation, location…).

When and where (understand customers context and needs)

  • Where are they physically?
  • Is there a trigger event causing this need?
  • How much time do they have?
  • Are they on a specific digital app or platform?
  • What emotions do they experience?
  • What is the customer’s high-level motivation for solving the problem?
  • How could they achieve that?

What (list ideas A,B,C..)

What could the company build o fullfill the customer’s needs?

  • type of product (digital/physical)
  • smart watch, smartphone, tablet, desktop, laptop, TV, VR-headset…
  • type of interface (graphic, audio/voice, AR, VR…)

How (measure success)

How would we know that the solution was successful?

  • Task success rate
  • Task completion time
  • Engagement
  • Retention
  • Revenue
  • Conversion
  • User acquisition
  • Net promoter score (NPS)
  • First interaction count — how well does the default screen attract attention?
  • Checkout completion time — how long does it take to finish the purchase?
  • Checkout success rate — measure how many customers finish the checkout process.

(Visited 112 times, 1 visits today)

Leave a comment

Your email address will not be published. Required fields are marked *